With retail e-commerce projected to grow to 4.88 trillion US dollars in 2021, hundreds of e-retail stores are being launched every day and only a well-designed ecommerce store with intuitive user interface can help you sail the waves of this intense competition. Nowadays, catchy visual elements, flashy presentation, and placing some CTAs aren’t enough to beat the competition, drive traffic and generate great business; for this you need a brilliantly designed, extremely functional e-commerce store. So far, we have designed and delivered more than 5k ecommerce stores that are offering an ultimate user experience, exceeding the expectation of users, multiplying ROI.
Drive Traffic & Boost Sales With
E-Commerce Web Designing
What Makes
Our E-Commerce Web Designs Better Than The Rest?
Online shoppers don’t return to e-commerce platforms with poor functionality. We are building online stores on the latest versions of popular E-commerce frameworks. When we conceptualize designs, functionality is one of the governing factors. In our designs we ensure that your E-commerce store features:
- Product Filters for Search Ease
- Dynamic Shopping Cart
- Efficient Interaction
- Multi-browser compatibility
- Short Loading Time
- Simple Checkout Process
Our E-commerce Web Designs make purchasing quick, easy and stress-free for the customers. We design E-commerce storefronts with an interface that allows customers to make purchases in two-three clicks. This leads to a rich user experience and increases sales revenue. On designing part this requires:
- Clearly Visible Call-to-Action Buttons
- Dynamic Shopping Cart
- Streamlined Checkout Process with Progress Indicators
- Clearly Displayed Payment Methods & Options
- Easy Points of Contact
Studies show that an online shopper spends close to 30 minutes in research before placing an order. We prepare a well-structured Information Architecture that, in a flash, dishes out all the relevant information a visitor comes looking for. Our E-commerce Web Designs deliver value to the visitor through engaging display of:
- Featured Products/Hot Products/Related Products
- Quick Preview for Products Details
- In Stock/Out of Stock Features with Products
- Extensive product details Page with Attractive Products Image Gallery
- Special Offers & Discounts
- Strategically placed Contact Information and much more
Online shoppers love the easy-to-use E-commerce stores. Our customer-centric approach helps us to deliver impeccable shopping experience throughout the website. Every single element in our E-commerce Website Designs is slotted in with first priority being visitor’s convenience. Here’s what exactly that means:
- Easy To Navigate
- Easy Sorting, Filtering & Viewing Options
- Easy To Find Products
- Easy Shipping Mode Selection
- Easy Payment
- Easy Checkout
Keeping your E-commerce store simple and uncluttered while retaining its aesthetic appeal is key to holding visitors’ attention. We avoid stuffing our designs with graphics, animations, and other visual bells and whistles that may distract customers or may even frustrate them. We ensure simplicity with:
- Clean, legible text
- Strategic use of iconography
- Clear Images & Graphics
- Use of Images & graphics that enhance and not distract
- Visible CTAs
How to sell effectively through an Ecommerce Website
Build Each Page With A Set Purpose
When it comes to selling through websites, then web pages with a well-defined layout and objective are a must. Let’s understand it better with an example of Home Page of your Ecommerce website. It must be designed in a way that the buyers are encouraged to click on the category pages so that they can easily locate products they’re looking for. Wait for a sigh of relax! And once the buyer reaches a desired product page, it must serve as one-stop solution for all his doubts/queries to facilitate on-spot selling. Finally to bag the deal, it’s very important that shopping cart on website ensures an easy checkout and quick payment processing with a reliable payment gateway. Even after you’ve sold something on your Ecommerce website, a confirmation of ‘Successful Transaction’ through email, which adds credibility to your business, is also an essential part of online selling.
Make It Easy For Customers To Contact You
Being an online shop, it is crucial that you make it easy for your customers to contact you whenever needed. The contact form is the one place where the user is directly coming to contact your store and in order to increase your ecommerce conversion; it is indispensable that you design this page with sheer expertise and precision. Display your contact information in a neat and bold manner on all your ecommerce site pages; if your customers have to beat their brains to find a way to contact you then it can be bad for your sale. Don’t limit yourself to creating a page that just shows your phone number and the address, be creative and add reviews, social share icons, testimonials, reviews, FAQs and other things to keep the user engaged. Remember, an intuitive and effective contact page is a sure-shot path to increased conversion, which is the Holy Grail for any ecommerce website.
Get More Brand-Loyal Buyers
Existing buyers of your ecommerce site are a gold mine when it comes to increasing sales. Build your brand loyalty among your present users and bring them back whenever possible. According to human psychology, a user trusts to click on the buy now button on the website when he/she has made a number of visits there; and you need to encase this psychology. Lookouts for ways to get your users come back to your online shop time and again to get more brand-loyal buyers. One such way to do so is by sending personalized emails and messages. Keep reminding them about your ecommerce site and make them a priority when launching any type of marketing campaign.
Offer A Smooth Checkout Process
A number of users abandon the cart at the last moment because of the lengthy or time-consuming checkout process. Your checkout page should be simple and smooth to encourage sales. A cluttered and clumsy checkout page is a big NO for any ecommerce site as it can scare away even the most eager buyer. Reduce the number of fields, increase the payment options, allow guest checkout and make sure that you clearly specify the added cost beforehand to increase your sales. Moreover, ensure that your checkout page is secured and show trust symbols like McAfee or VeriSign to ward off any trust issues from the mind of the shopper.
Ensure Your Site Never Goes Down
The worst thing you can do to your ecommerce site’s reputation is let it become non-operational. Ensure that your site is up and performing all its functions with utmost perfection all the time. A good hosting plan is a must to prevent any type of malfunctioning on the site. It should not only be capable of handling any type of future updates but also grow with your business. Upgrade your hosting plan immediately if you feel that it is not completely satisfying your needs. A hosting plan that is incapable of handling all your orders and the future increases can have a visible negative impact on your sales.
